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5FM
Submitted by Dex
5FM Music
The hit music radio station, 5 fm is an
icon brand in South Africa’s entertainment industry and is
the premium
provider of good times, entertainment and companionship in its elected
target
market. Broadcasting nationally and targeting LSM 7-10 in the
20-something target market; it
is widely regarded as the home of early
adopters and trend setters in South Africa. 5fm appeals
to the affluent
and multicultural. The station is driven by music and adopts a
contemporary
attitude to entertainment.
5 fm is positioned as the definitive authority on “cool” and is
synonymous with brands such as M-TV, Blunt, BMW, Soviet, CK and Nike.
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