94.5 Kfm is an adult contemporary radio station and plays a mix of current and past hits hence our positioning statement of "best hits and memories". The station also keeps its listeners up to date with news, current affairs and community events.

 
We target listeners in the 25 to 49 age group living in the Western Cape and in the upper income brackets. 94.5 Kfm's reception area includes the metropolitan area of Cape Town and towns such as Mossel Bay, George, Knysna, Hermanus, Caledon, Worcester, Malmesbury, Saldanha and Beaufort West. Our reception area includes the West Coast as far as Alexander Bay and parts of the Northern Cape.